Work

Brand warriors : corporate leaders share their winning strategies

Year: 1999

Type: book

Author: Fiona Gilmore

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1510760850

FWCI:

Cites:

Cited by: 11

Related to: 10