Work

Branding in fictional and virtual environments

Year: 2012

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090561211214618

Authors: Laurent Muzellec, Theodore Lynn, Mary Lambkin

Institutions: ESSCA School of Management, Dublin City University, University College Dublin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1510992976

FWCI: 7.308

Cites: 63

Cited by: 40

Related to: 10