Work

Creating win–win situations via advertising: new developments in digital out-of-home advertising

Year: 2015

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2015.1021132

Author: Charles R. Taylor

Institution: Villanova University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1511039850

FWCI: 1.656

Cites: 21

Cited by: 16

Related to: 10