Work

Differences in Children’s Processing of Advergames and TV Commercials

Year: 2011

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-6854-8_3

Authors: Martin K. J. Waiguny, Ralf Terlutter

Institution: University of Klagenfurt

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1511148985

FWCI: 14.7

Cites: 88

Cited by: 32

Related to: 10