Work

Promotion management and marketing communications

Year: 1990

Type: article

Author: Terence A. Shimp

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1511618100

FWCI: 30.42

Cites:

Cited by: 170

Related to: 10