Work

Apparel involvement and advertisement processing

Year: 2002

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/13612020210441364

Authors: Hye‐Shin Kim, Mary Lynn Damhorst, Kyu‐Hye Lee

Institutions: University of Delaware, Iowa State University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1512024971

FWCI: 2.959

Cites: 68

Cited by: 61

Related to: 10