Work

The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

Year: 2004

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420410554449

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1512201517

FWCI: 6.185

Cites: 2

Cited by: 165

Related to: 10