Work

Persönlichkeitsübereinstimmungen zwischen Marke und Konsument: Stand der empirischen Selbstkongruenzforschung und verbleibende Investigationsdirektiven

Year: 2011

Type: article

Source: Journal of Business Economics

DOI: 10.1007/s11573-011-0459-6

Authors: Ariane Liberatore, Dieter K. Tscheulin

Institution: University of Freiburg

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1512639012

FWCI: 0.871

Cites: 128

Cited by: 6

Related to: 10