Work

A price response model developed from perceptual theories

Year: 1989

Type: preprint

Source: RePEc: Research Papers in Economics

Authors: Krishna Murthy Gurumurthy, John D. C. Little

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1513623800

Cites: 9

Cited by: 18

Related to: 10