Work

Konzept zur effizienten Gestaltung von Kundenbeziehungen durch Kundenwertmanagement

Year: 2006

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-9288-8_25

Authors: Linda I. Spahlinger, Andreas Herrmann, Frank Huber, Stephanie Magin

Institutions: University of St.Gallen, Johannes Gutenberg University Mainz

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1513712120

FWCI: 1.462

Cites: 22

Cited by: 8

Related to: 10