Work

The Fundamentals of Advertising

Year: 1999

Type: book-chapter

Source: Elsevier eBooks

DOI: 10.1016/b978-0-7506-1562-4.50001-5

Authors: Wilmshurst, John, Mackay, Adrian

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1513817044

FWCI: 16.74

Cites:

Cited by: 60

Related to: 10