Work

Determinants of product quality perceptions and their application to marketing standardisation

Year: 2009

Type: article

Study design: Observational Study

Source: International Journal of Emerging Markets

DOI: 10.1108/17468800910945765

Authors: Jung‐Wan Lee, Simon W. Tai

Institutions: Kazakh-British Technical University, KIMEP University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1514144740

FWCI:

Cites: 56

Cited by: 11

Related to: 10