Work

The Use of Marketing Plans and Advertising Among Accounting Firms

Year: 1991

Type: article

Source: Journal of Professional Services Marketing

DOI: 10.1300/j090v06n01_06

Authors: Thomas G. Hodge, Michael H. Brown, James R. Lumpkin

Institution: University of Mississippi

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1514675001

FWCI:

Cites:

Cited by: 9

Related to: 10