Work

Werbe-Management in jungen Wachstumsunternehmen

Year: 2009

Type: article

Source: Journal of Business Economics

DOI: 10.1007/s11573-009-0329-7

Authors: Andreas Engelen, Caroline Wolff, Hartwig Steffenhagen, Malte Brettel

Institution: RWTH Aachen University

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W1515356680

FWCI: 1.574

Cites: 78

Cited by: 6

Related to: 10