Work

Branding and Brand Equity

Year: 2002

Type: book-chapter

Source: SAGE Publications Ltd eBooks

DOI: 10.4135/9781848608283.n8

Author: Kevin Lane Keller

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1515835511

FWCI: 19.22

Cites:

Cited by: 326

Related to: 10