Work

1 Introduction to Marketing Research

Year: 2012

Type: book-chapter

Source: SAGE Publications Ltd eBooks

DOI: 10.4135/9780857028013.d2

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1516352463

FWCI: 8.086

Cites:

Cited by: 11

Related to: 10