Work

An Investigation of Incongruency and Distraction Hypotheses: The Context of Dubbed TV Commercials

Year: 2008

Type: preprint

Source: RePEc: Research Papers in Economics

Authors: P. Venkatesh, Piyush Kumar Sinha

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1516417103

Cites: 11

Cited by:

Related to: 10