Work

The fleeting effect of advertising

Year: 1990

Type: article

Source: Economics Letters

DOI: 10.1016/0165-1765(90)90148-t

Authors: Roy Boyd, Barry J. Seldon

Institutions: Ohio University, The University of Texas at Dallas

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1516644732

FWCI: 4.798

Cites: 9

Cited by: 36

Related to: 10