Work

Sponsorship and Gay Sport: A Case Study of the 2000 Gay Softball World Series

Year: 2002

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-04-03-2002-b003

Author: Nigel Jarvis

Institution: University of Brighton

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1516835508

FWCI:

Cites: 25

Cited by: 11

Related to: 10