Work

Incidental Prices and Their Effect on Consumer Willingness to Pay

Year: 2002

Type: article

Source: ACR North American Advances

Authors: Joseph C. Nunes, Peter Boatwright

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1517168330

FWCI: 1.081

Cites: 42

Cited by: 6

Related to: 10