Work

Profitability and Media Advertising in Greek Food Manufacturing Industries

Year: 2001

Type: article

Source: Review of Industrial Organization

DOI: 10.1023/a:1026549424670

Authors: Ourania Notta, Kostas Oustapassidis

Institution: Aristotle University of Thessaloniki

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1517463525

FWCI:

Cites: 30

Cited by: 28

Related to: 10