Work

Concept testing : a key to successful product development

Year: 1994

Type: article

Author: Sally Ann Frazer

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1517576596

FWCI:

Cites: 13

Cited by: 1

Related to: 10