Work

Status consumption in cross‐national context

Year: 2010

Type: article

Study design: Observational Study

Source: International Marketing Review

DOI: 10.1108/02651331011020429

Author: Paurav Shukla

Institution: University of Brighton

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1517596465

FWCI: 37.09

Cites: 84

Cited by: 210

Related to: 10