Work

Good Business Makes Poor Customers Good Customers

Year: 2010

Type: article

Source: London Business School Review

DOI: 10.1111/j.1467-8616.2010.00705.x

Authors: Jamie Anderson, Martin Kupp, Sandra Vandermerwe

Institutions: London Business School, European School of Management and Technology, Imperial College London

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: No poverty, Decent work and economic growth

Open Access status: closed

OpenAlex ID: W1517947406

FWCI: 4.714

Cites: 3

Cited by: 19

Related to: 10