Work

Measuring the Value of Ingredient Brand Equity at Multiple Stages in the Supply Chain: a Component Supplier's Perspective

Year: 2008

Type: article

Source: RePEc: Research Papers in Economics

Authors: Waldemar Pfoertsch, Christian Linder, Jennifer D. Chandler

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1518207123

FWCI: 2.54

Cites:

Cited by: 16

Related to: 10