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The social media transformation process: curating content into strategy

Year: 2015

Type: article

Source: Corporate Communications An International Journal

DOI: 10.1108/ccij-07-2014-0046

Authors: Mark Kilgour, Sheila L. Sasser, Roy Larke

Institutions: University of Waikato, Eastern Michigan University, University of Michigan

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1518288198

FWCI: 41.93

Cites: 64

Cited by: 130

Related to: 10