Work

Consumer Resistance: a Conceptual Overview

Year: 1993

Type: article

Source: ACR North American Advances

Authors: Lisa Peñaloza, Linda L. Price

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W15186688

FWCI:

Cites:

Cited by: 299

Related to: 10