Work

The Oxford Textbook of Marketing

Year: 2000

Type: book-review

Source: Qualitative Market Research An International Journal

DOI: 10.1108/qmr.2000.3.4.215.1

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1518865129

Cites:

Cited by: 42

Related to: 6