Work

Retailers’ perceptions of product brand equity: an empirical study of Vietnamese independent grocers

Year: 2006

Type: dissertation

Study design: Observational Study

Source: Cross Connect (Southern Cross University)

Author: Tran Ha Minh Quan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1519201555

Cites: 141

Cited by: 9

Related to: 10