Work

Social Cause versus Profit Oriented Advertisements

Year: 2005

Type: article

Source: Journal of Promotion Management

DOI: 10.1300/j057v11n02_03

Authors: Lisa M. Sciulli, Charlene Bebko

Institution: Indiana University of Pennsylvania

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1519291073

FWCI: 1.271

Cites: 28

Cited by: 39

Related to: 10