Work

Value‐added Public Relations: The Secret Weapon of Integrated Marketing

Year: 1999

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm.1999.16.6.616.4

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1519740936

FWCI: 2.77

Cites:

Cited by: 31

Related to: 10