Work

Assessing the Competitive Interaction between Private Labels and National Brands

Year: 2000

Type: article

Abstract: Ronald W. Cotterill, William P. Putsis, Jr., Ravi Dhar, Assessing the Competitive Interaction between Private Labels and National Brands, The Journal of Business, Vol. 73, No. 1 (January 2000), pp. 109-137

Source: The Journal of Business

DOI: 10.1086/209634

Authors: Ronald W. Cotterill, William P. Putsis, Jr., Ravi Dhar

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funders: U.S. Department of Agriculture, Yale University, University of Connecticut, Yale School of Management, Cooperative State Research, Education, and Extension Service

OpenAlex ID: W1519816013

FWCI: 49.83

Cites: 59

Cited by: 237

Related to: 10