Work

Herausforderungen und Aufgaben des Markenmanagements

Year: 2005

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-4541-9_1

Authors: Franz-Rudolf Esch, Andreas Wicke, Jan Eric Rempel

Institutions: Justus-Liebig-Universität Gießen, EBS University of Business and Law

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1520041106

FWCI: 55.48

Cites: 29

Cited by: 114

Related to: 10