Work

How to Identify Psychographic Segments

Year: 1994

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/eum0000000003905

Author: Vincent‐Wayne Mitchell

Institution: University of Manchester

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1520143441

FWCI:

Cites: 27

Cited by: 71

Related to: 10