Work

Measuring marketing performance: Which way is up?

Year: 2002

Type: book-chapter

Source: Cambridge University Press eBooks

DOI: 10.1017/cbo9780511753695.015

Authors: Tim Ambler, Flora Kokkinaki

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1520422402

FWCI:

Cites:

Cited by: 17

Related to: 10