Work

A Theory of Affective Self-Affinity: Definitions and Application to a Company and its Business

Year: 2008

Type: article

Authors: Jaakko Aspara, Rami Olkkonen, Henrikki Tikkanen, Johanna Moisander, Petri Parvinen

Institution: Aalto University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1520589092

FWCI: 13.06

Cites: 198

Cited by: 35

Related to: 10