Work

Building Better TV Schedules: New Light from the Single Source

Year: 1997

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1997.12466682

Authors: Simon Broadbent, Jayne Z. Spittler, Kate Lynch

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W152060835

FWCI: 4.698

Cites: 5

Cited by: 33

Related to: 10