Work

Construir marcas poderosas

Year: 1996

Type: book

Source: Virtual Defense Library (Ministerio de Defensa)

Author: David A. Aaker

Language: Spanish

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1520809557

FWCI: 2.197

Cites:

Cited by: 124

Related to: 10