Work

Marketing‐orientated pricing

Year: 2012

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/03090561211260022

Authors: David Jobber, David Shipley

Institutions: University of Bradford, Trinity College Dublin

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1520839543

FWCI: 8.198

Cites: 60

Cited by: 29

Related to: 10