Work

Advertising Challenges: A Strategic Framework and Current Review

Year: 1995

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1995.12466462

Authors: Ross D. Petty, Robert J. Kopp

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W1521130441

FWCI: 5.415

Cites: 14

Cited by: 14

Related to: 10