Work

Analysis of Print Ad Features: Services versus Products

Year: 1993

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1993.12466883

Authors: Bob D. Cutler, Rajshekhar G. Javalgi

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W152128647

FWCI: 5.718

Cites: 16

Cited by: 129

Related to: 10