Work

The effects of advertising on retail price competition under vertical restraint

Year: 2002

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(01)00322-8

Author: Miao-Ling Chen

Institution: National Sun Yat-sen University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1521427436

FWCI:

Cites: 25

Cited by: 9

Related to: 10