Work

Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy

Year: 2002

Type: article

Source: International Journal of Service Industry Management

DOI: 10.1108/ijsim.2002.13.1.107.1

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1521494443

FWCI: 2.959

Cites: 2

Cited by: 58

Related to: 10