Work

A Model of Brand and Country Effects on Quality Dimensions

Year: 1997

Type: article

Source: Journal of International Consumer Marketing

DOI: 10.1300/j046v09n03_06

Authors: M. V. Thakor, Lea Prevel Katsanis

Institution: Concordia University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1521887607

FWCI: 7.813

Cites: 50

Cited by: 131

Related to: 10