Work

Strategic Marketing: Planning and Control

Year: 2007

Type: book

Source: Routledge eBooks

DOI: 10.4324/9780080498270

Authors: Graeme Drummond, John Ensor, Ruth Ashford

Institution: Elsevier BV (Netherlands)

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1522389395

FWCI: 2.569

Cites: 8

Cited by: 80

Related to: 10