Work

Market systems, stakeholders and value propositions

Year: 2011

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090561111095667

Author: Stephen L. Vargo

Institution: University of Hawaiʻi at Mānoa

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1522652138

FWCI: 45.36

Cites: 10

Cited by: 151

Related to: 10