Work

Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data

Year: 1996

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379603300401

Authors: Sachin Gupta, Pradeep Chintagunta, Anil Kaul, Dick R. Wittink

Institutions: Northwestern University, University of Chicago, McKinsey & Company (United States), Cornell University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1522707995

FWCI: 15.94

Cites: 36

Cited by: 115

Related to: 10