Work

The fallout from French nuclear testing in the South Pacific

Year: 2005

Type: article

Study design: Observational Study

Source: International Marketing Review

DOI: 10.1108/02651330510593278

Authors: Richard Ettenson, Jill Gabrielle Klein

Institution: INSEAD

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1522853138

FWCI: 17.83

Cites: 49

Cited by: 325

Related to: 10