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Coolhunting: Chasing down the Next Big Thing

Year: 2007

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363760710834861

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1523188108

FWCI:

Cites:

Cited by: 22

Related to: 10