Year: 2007
Type: conference-paper
Abstract: Economic nationalism has been identified as a critical component of nationalistic sentiment, influencing cognitions, attitudes, evaluation and purchase intentions. While a distinction is made between economic nationalism and other measures of national and international orientation (ie. consumer ethnocentrism), previous empirical studies explore the concept in a 'unified' form. This study bridges this gap by developing a scale specifically tailored to measure consumer economic nationalistic tendencies. Scale generation, purification, validation and confirmation are achieved through five studies.
Source: eSpace (Curtin University)
Authors: Isaac Cheah, Ian Phau
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1523298690